We pride ourselves for developing a versatile in-house 5I^® concept that helps us set consistent standards throughout our project structure. Ultimately, this concept can be applied as a framework for solving complex project tasks in an effective and efficient way. We place significant attention towards the 5I^® concept because it allows us to stay focused on the project goal and factors that are crucial for success. In every circumstance, whether we need to figure out stakeholder structure, B2B cooperation and simply deliver and capture the patient value, the 5I^® concept can be applicable.