INTERNATIONAL MARKET INTELLIGENCE
In order to be successful in such a competitive industry, we place high importance on international market intelligence. We use primary and secondary information, real-life experience, examples and case studies in our analysis process in order to create a solid ground for understanding each market that is unique in its nature.
Our company uses a sophisticated process into gaining market knowledge and keeping up with the newest information. To achieve that, we emphasise on the identification of the relevant international trends and placing them into the appropriate context. We use up to date studies, survey, reports and onsite market research to help us assess the most efficient competitive landscapes.
MARKET RESEARCH, STUDIES AND BRIEFS
In the healthcare sector, every market has its own specifics and dynamics. We analyse selected international markets to stay up-to-date with the present market and industry development to identify new opportunities and adapt concepts to the actual demand and needs. Our company uses a sophisticated process into gaining market knowledge and keeping up with newest information. Further, we develop extensive briefs consisting of the main economic, medical and sociodemographic factors that allow us to conclude the level of market attractiveness and identify the concrete medical demand for particular regions and projects.
IDENTIFICATION OF INTERNATIONAL TRENDS
The healthcare industry is constantly experiencing disruptive changes. In order to be aware of it, we are identifying healthcare trends through the leading industry players, experts, and fresh industry information. Innovation is definitely a strong competitive advantage. As the expectations of healthcare clients are rising, healthcare providers have to integrate the leading trends and continuosly work on the adoption into the operation. We identify trends in a multinational context, to pick the best innovations and integrate them into our projects. We make sure that we follow traditional and experienced practise, but at the same time, we do not underestimate the changing nature of the industry. We always try to keep in mind the importance of the current and future trends within the world of health care.
BUSINESS DEVELOPMENT STRATEGIES AND TACTICS
We develop new strategies and choose tactics accordingly, not the other way around. This enables us to have a clear vision in what goals we are trying to achieve by using the most appropriate and effective solutions for developing the business. We identify the right opportunities in particular markets. Our guidance extends from formulation of a business development strategy, specifically in the field of organic growth, up to its implementation in the day-to-day business.
INTERNATIONAL INDUSTRY´S BEST PRACTISE
Our best fundamental quality is multinational experience in hospital operational and clinical management. Based on an in-depth understanding of medical operations, we integrate the best practise into every output. We constantly seek for improvement, knowledge and in-depth understanding of the industry. Our vast experience allows us to grasp and implement the best industry standards into the business development phase and project management.
INNOVATIVE CONCEPTS AND STUDIES
We create innovative concepts and studies based on our skills, knowledge and up-to-date market information. These concepts reflect many aspects, such as long-term profitability, demand in selected catchment areas, risk mitigation and feasibility of implementation. We create medical and operational concepts, service line development, feasibility studies and further adapt such models to each particular market (s).
MEDICAL AND OPERATIONAL CONCEPTS
When we are developing advanced concepts, we start with a vision and critical ideas that frequently evolve from the market analysis. We place the ideas into the appropriate context in order to bring the highest value possible for all stakeholders. We form medical and operational concepts by integrating the leading international multidisciplinary experts and institutions.
SERVICE LINE DEVELOPMENT
We carefully develop service lines that are aligned with solid strategic prerequisites and market demand. We know that in some cases, specialisation and focus on Centers of Excellence can lead to best results from a medical and financial standpoint. We create specific models and services that can complement and interconnect with various service lines so that we can capture the value for clients and enable easy and comfortable access to care. We focus especially on preventive and patient managed proactive fields of medicine, as we are convinced that this is the direction of the future.
In order to proceed with the ideas and concepts further, we meticulously conduct feasibility studies for the sake of verification that the project idea creates sufficient value. This phase enables us to assure ourselves and especially investors and all other stakeholders, that the concept and business model is feasible, mirrors the market demand and has a managable risk profile. We use various business frameworks in order to detect the strengths and opportunities of the projects, especially further future growth and expansion potentials.
ADAPTATION OF INNOVATIVE MODELS TO MARKET(S)
As we are acting in a multinational context, we understand that cultural differences in the concrete healthcare markets can play a big role. For than reason, we make sure that the service offerings are suited to the local needs and adapted to the habits of the catchment area and location.
Although the health improvement and satisfaction of healthcare clients is the most important target of every healthcare provider, economic sustainability is just as important. We make sure to prepare business models in a systematic and feasible fashion that benefits all involved stakeholders.
We carry out financial modelling by using the leading methods based on experience, historical records, market intelligence, and industry know-how in order to create a financial simulation of the business. We synthesize all the crucial components, such as costs and revenues, benchmarking, KPIs, public health data, market statistics, medical and operational management and financial know-how.
Because our projects usually consist of various business subjects, we have to carefully and fairly treat our stakeholders and form the most suitable stakeholder landscapes. We make sure that all parties are receiving relevant feedback regarding the expectations and project progress. Some of the key stakeholders in our business models are investors, institutions and unions, medical suppliers etc. We try to find the best fit for a viable long-term business cooperation with the added value for all parties involved.
In order to deliver a strong business model, we also either lead or actively participate in commercial negotiations for the purpose of identifying lucrative negotiation terms, contracts and other important aspects of the projects and business structures. We are targeting towards win-win agreements with optimal outcome and fair positioning for all parties involved.
BUSINESS DESIGN AND STRUCTURE
Our team also places significant importance into identifying most appropriate business structure. Based on the project goal and requirements we assess various business structures to find the most suitable one. This applies also for business design, where we realize the importance behind this technique because it allows us to determine key business components such as; price point, a value proposition but most importantly customer benefits.
The implementation and execution of ideas and vision is as important as their creation. Therefore we understand the process of project management as an unseparable milestone of the pathway to success.
PROJECT SUPPORT IN VARIOUS REGIONS
Because projects can be lengthy and complex, especially in the international environment, we work with prime resources and methods to deliver in expected quality and on time. Our team has rich experience with project implementation in various regions across the globe, so we can support a wide scale of healthcare projects across the continents.
CONSULTANCY IN A WIDE RANGE OF FIELDS
We have a vast international experience in the healthcare industry in all fields of the healthcare continuum – from prevention, over acute care, up to rehabilitation and follow-up care – and in different countries and ownership structures. Because of that we can offer – great know-how and rich experience in the fields of hospital and clinical management and operation, strategic planning, medical marketing, procurement, international business development, crisis management and many other fields.
We are able to guide or accompany a healthcare project from the very first vision up to its implementation. Once the idea evolves into a concept and further into a business model, project management and implementation follows. We make sure that all the necessary tasks are communicated well in between parties and follow the planned time schedule and expectations.
IMPLEMENTATION OF BUSINESS CONCEPTS
Lastly, we execute the business concepts and implement them on various multinational markets. In this phase we make sure that all the legal actions, financial planning and operational management are implemented properly and that the business is ready for a start.